What We Do
We look beneath the numbers to find out what motivates people’s behaviour in both B2B and B2C environments. We then use that knowledge to create strategic advice.
After working with Relate, our clients are able to:
Understand what drives purchasing behavior in their market, and what ‘value’ means from their buyers’ perspective.
Obtain a competitive advantage by responding faster to unmet needs and market trends.
Target resources more efficiently by minimising ‘guesstimate’ decision-making, and instead act on rigorous market intelligence.
RELATE STRATEGIC is a research and strategy consultancy. Our clients want to better understand their marketplace and users in order to develop strategic action plans based on clever research-based insights.
We start each project with a clear understanding of the specific issues to be clarified, and bring in industry experts as required.
Using a variety of focused research tools, RELATE STRATEGIC helps organisations act with clarity and certainty towards achieving their stated goals and meeting client needs.
t. +64 21 444 731
BA (French and Spanish); Diploma (Business & Marketing)
Juliet Hawkeswood has over 25 years’ experience working in a wide range of business roles including B2B market research, market validation, business development, situation analysis and frontline sales.
Extending her commercial experience, Juliet’ has also carried out programme evaluations for not-for-profits.
RELATE STRATEGIC provides customised reporting and strategic action points in the following areas:
• Situational Analysis
• Customer Needs & Satisfaction
• Improving Campaign/ Project Efficacy
• Brand Positioning & Marketing Messages
• Streamlining Processes
Our business-focused strategic recommendations help you minimise costs and maximise income.
Research & Strategy Manager
t. +64 21 062 4662
BA (Psych); PGDiploma (Business Comm.); MPhil (Distinction)
Jo-Anne has spent her career accessing information from various sources and analysing data in order to answer specific questions and provide strategic advice. Working across both government and commercial sectors, Jo’s research of problematic situations has resulted in organisations achieving goals and improving specific initiatives.