What We Do
We look beneath the numbers to find out what motivates people’s behaviour in both B2B and B2C environments. We then use that knowledge to create strategic advice.
After working with Relate, our clients are able to:
Understand what drives behavior in their market, and what ‘value’ means from their users’ perspectives.
Respond faster to unmet needs and market trends, and thereby obtain a competitive advantage.
Target resources more efficiently by minimising ‘guesstimate’ decision-making, and instead act on rigorous market intelligence.