About Us


RELATE STRATEGIC is a research and strategy consultancy. Our clients want to better understand their marketplace and users in order to develop strategic action plans based on clever research-based insights.
We start each project with a clear understanding of the specific issues to be clarified, and bring in industry experts as required.

Using a variety of focused research tools, RELATE STRATEGIC helps organisations act with clarity and certainty towards achieving their stated goals and meeting client needs.

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Jo-Anne Hazel

Research & Strategy Manager

t. +64 21 062 4662 

BA (Psych); PGDiploma (Business Comm.); MPhil (Distinction)

Jo-Anne has spent her career accessing information from various sources and analysing data in order to answer specific questions and provide strategic advice. Working across both government and commercial sectors, Jo’s research of problematic situations has resulted in organisations achieving goals and improving specific initiatives.


Juliet Hawkeswood


e. juliet@relatestrategic.co.nz

BA (French and Spanish); Diploma (Business & Marketing)

Juliet Hawkeswood has over 25 years’ experience working in a wide range of business roles including B2B market research, market validation, business development, situation analysis and frontline sales.

Extending her commercial experience, Juliet’ has also carried out programme evaluations for not-for-profits.

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